Prosperous Barber Journal | Master Your Money Stress
One mental health, one money, and one business system each week giving you the tools to increase revenue, retention, and referrals so you can retire from the chair when you're ready.
Last week, we discussed your brand promise. Your brand promise will dictate your process and your price. I’ve been saying:
Get your mind right.
Get your price right.
Get your process right.
But getting the process right can help you get your mind right and get your price right. The price and ...
Prepare Your Clients With a Clear Message
Change is uncomfortable. That’s why raising your prices and adjusting your menu of services feels tough.
Change is not natural. It is more natural to keep things the same and keep doing what you have been doing.
But if you keep doing what you’ve always do...
Have you heard business coaches advise you to spend more time working on your business than working in your business?
This is true if you are a CEO with different departments, but as a barber, this may not be as true for you.
You can hire someone to clean, work reception, or even shampoo, but the...
The holiday season can be one of the busiest times of the year in the shop.
That makes it one of the worst times to realize your prices no longer support the business, the body, or the life you are building.
If your book is full but your money still feels tight, that's an issue. The good news is,...
They say the riches are in the niches.
This is true in every industry, whether you’re B2C or B2B. When you specialize, you know where to market and word of mouth gets easier. Sales, retention, and referrals get stronger when people know exactly who you serve and what problem you solve.
The tighte...
How did you arrive at your pricing model?
Did you get there by looking at what other barbers charge, going with the industry standard, or did you use a formula that applied to your specific situation?
Haphazard pricing is part of the reason many barbers are stressed.
You've heard me say many time...
I'm in Nice, France right now, and I walked past a barbershop the other day that charges €30 for a kids cut. That was the base price, but they also offered other kid services. This shop only cuts kids, but there are some that are barely charghing this for adults. Btw, this is $35 in USD.
That mad...
There is a specific kind of pressure that comes with barbering.
You can be fully booked and still feel behind.
You can have loyal clients and still wonder what happens if your hands, back, energy, or patience need a break.
You can love the craft and still feel tired from knowing that most of t...
One of my clients thought he would never be able to retire, until we did two things. We created a vision session he could repeat every night before bed, and we opened a retirement account with one revenue stream directed straight into it. I will show you exactly how to do both in this retirement ...
"For years I thought I had one money problem, not having enough. It turns out that problem had three partners I never agreed to work with, and all of them had been running parts of my life without my permission the entire time."Â I'm paraphrasing, but that is what a client said to me once and I've...
Many barbers skip the process of checking in on their own progress because they get destracted checking in on other's progress. When you're focused on others you can fall into the trap of judgment yourself for what you haven't done and giving others more credit because you don't know their comple...
Consider this week a setup week. I'm going to slowly roll out, step-by-step, what you'll need to track in order to become the prosperous barber you know you were meant to be. This issue will set the foundation for the 4-Rs that we'll talk about here in the journal and in the insiders club.
Reven...
