The holiday season can be one of the busiest times of the year in the shop. That makes it one of the worst times to realize your prices no longer support the business, the body, or the life you are building. If your book is full but your money still feels tight, that's an issue. The good news is,...

They say the riches are in the niches. This is true in every industry, whether you’re B2C or B2B. When you specialize, you know where to market and word of mouth gets easier. Sales, retention, and referrals get stronger when people know exactly who you serve and what problem you solve. The tighte...

How did you arrive at your pricing model? Did you get there by looking at what other barbers charge, going with the industry standard, or did you use a formula that applied to your specific situation? Haphazard pricing is part of the reason many barbers are stressed. You've heard me say many time...

I'm in Nice, France right now, and I walked past a barbershop the other day that charges €30 for a kids cut. That was the base price, but they also offered other kid services. This shop only cuts kids, but there are some that are barely charghing this for adults. Btw, this is $35 in USD. That mad...

There is a specific kind of pressure that comes with barbering. You can be fully booked and still feel behind. You can have loyal clients and still wonder what happens if your hands, back, energy, or patience need a break. You can love the craft and still feel tired from knowing that most of t...

One of my clients thought he would never be able to retire, until we did two things. We created a vision session he could repeat every night before bed, and we opened a retirement account with one revenue stream directed straight into it. I will show you exactly how to do both in this retirement ...